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Writer's pictureCharles Miller

Kip McGrath - Blended tutoring with a global reach

Updated: Jan 1, 2023

This is not investment advice and is general in nature. Do your own research before taking any positions in the securities listed below


Why $KME is interesting

$KME came on my radar because a few fund managers I respect invested in the stock. Recently the stock has traded off a bit, to $0.8/$45m, so I thought I would take a look.


Unit economics

Before I launch into a deep dive into this business; a reminder of the simplistic unit economics for $KME:

  • Unit Economics = 80-100 students per store -> $60 per week -> $250k per store -> 650 stores ->15% profit share (10% basic, 20% gold) = FY22 Revenue $24m (largely from Aus, Aus Corporate & Europe)

Like most oversimplifications there are a few things that this does not capture:

  • How store capacity scales with blended online use

  • Corporate stores generate the full $250k (not just the 10-20% share above)

  • FY22 impact of TutorFly acquisition is yet to show in financials fully

  • The difference in run-rate sales for stores (e.g. mature centre in Aus vs. new store in Asia)

Nonetheless, this is an reasonable way to understand where $KME make money.

Possible reasons for some share price pressure

Whilst I do not know why any stock trades up/down; some reasons for pressure on the share price could be:

  • UK & Europe is an important geography for them and economically they are in a worse place than Australia at the current point in time

  • Incremental Capex costs ($2-3m p.a in FY21 & FY22) associated with the acquisition of corporate stores mean that dilutive fundraising could occur (noting they do have >$6m of net cash)

  • Further spend on iKip and big marketing spend dragged down FY22 P&L

  • Being a micro-cap, liquidity has dried up a bit in this space


Big risks with $KME

I consider the major risks with $KME to be:

  • Corporate should have a lower multiple than franchise income: Moving to c.20% corporate (currently, <5%) is a move away from a 'capital light' franchise model & should mildly weigh on their market multiple. For example; if you are acquiring corporate stores at 1x NPAT why should $KME be worth >20x NPAT but for a strong franchise footprint?

  • Agency issue for Corporate vs. Franchise: Whilst they give franchise owners the first right for new students, there are always reputational issues with franchise models. Examples include:

    • Buyout costs for franchisees

    • Any tech/products they roll out to franchises are at a reasonable cost (e.g. iKip and Gold Service)

    • When Corporate gets to keep profits (e.g. 100% online clients)

  • The diminishing value of physical store network: Overall the bricks & mortar tutoring space is highly fragmented. What's more, the online vs. in-person, services suggest the following:

    • Older students are more likely to get tutoring than younger students

    • By demographic a 2017 ABS study showed 12% of 6-11yr olds had online teaching vs. 22% for >18yr olds and this would be much higher following COVID-19

  • Management love dilution: Although the huge share issuances around 2010-2014 can be forgiven when this was a fairly different business, the share count has increased c.3% p.a. in the last 8 years. In addition, there have been other dilutive factors

    • $0.9m of share options for management (namely Storm)

    • $2.0m of shares for TutorFly founders

Valuing Kip McGrath:

Generally, I think the most sensible way to value $KME is to simplify its drivers. Unlike my analysis of large caps I do not think a detailed DCF is sensible given the volatility of this business

  • Operational cash flow will grow at c.12-15% p.a. (based solely last 5yrs average)

  • Run-rate capex will be c.$4m (explained below)

  • Dilution will be 3-4% p.a. (per historical averages)

So at 13x forward free cash flow it is not unappealing. However, I remain somewhat cautious at this price given the lack of visibility on future capex (even if my top-line numbers are conservative)


Conclusion: As evidenced by $KME's growth, there is clearly appetite for tutorial franchising and tutoring on a blended basis (mixed online/physical centre). Kip McGrath's network of centres are already being well levereaged to grow online, but COVID-19 has bought all of this forward. Nonetheless, I would like to see one of the following before acquiring shares:

  1. Some capital constraint (e.g. reduce marketing spend, greater TutorFly revenue or fewer dilutive director stock options)

  2. Entry price closer to 10x FCFF

  3. Results from the capex for corporate stores

Overall I think this is certainly a company with a lot of potential and I will watch it closely but I am not loading up at $45m/$0.8 just yet

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